Mountain Dew attempts to avoid comparison by labeling their Kickstart line an “enhanced soft drink.” However, the typical consumers are the same for both beverages and their makeup is eerily similar. Monster leans heavily on naturally derived energy-enhancing ingredients while the kick provided by Kickstart comes primarily from caffeine and sugar. Kickstart by Mountain Dew is similar to Monster in both presentation (often 16-ounce cans) and purpose. Mountain Dew Kickstart vs Monster Energy Drink Thus, Mountain Dew and 7Up are priced similarly in most cases. Since they were once a similar product and were created around the same time frame (with 7Up being about a decade older), it might be beneficial to compare them from a cost perspective today.Īs mentioned earlier, standard sodas falling under the umbrellas of the big three beverage companies typically cost about the same (they even seem to be on sale at the same time in grocery stores). Now, Mountain Dew features a unique citrus taste while 7Up has a distinctly lemon-lime flavor. The tastes of the current Mountain Dew and 7Up are so wildly different that it can be hard to imagine that they were once quite similar. This leads to a bit of variety in pricing, as the Kickstart and Black Label lines are very different from the traditional recipe. The cost of soft drinks from major suppliers (PepsiCo, Coca Cola, and Keurig Dr Pepper) are often reliant on market volatility and sale prices.Īs you can see in the table below there are now quite a few Mountain Dew flavors and craft offerings. Mountain Dew PricesĪs Mountain Dew is now owned by PepsiCo, the cost comparison is much like that of other sodas produced by the beverage giant. PepsiCo continues to reap the benefits of that seemingly poor decision to this day. A story circulates suggesting that the Hartman brothers took their early Mountain Dew product to Coca Cola for feedback and were resoundingly rejected. Mountain Dew stands out as the leader amongst lemon-lime and citrus-flavored sodas like Mellow Yellow and Surge, must to the dismay of the Coca Cola company. The Dew was purchased by another entrepreneur and eventually by PepsiCo in 1964. Those who know the original Mountain Dew describe it as more like 7Up than the almost viscous elixir offered today. The brand underwent massive changes both from ownership and recipe perspectives. The term was carried over to the Appalachian region of America referring to local whiskey or moonshine. While the name Mountain Dew is associated with the modern version of the citrus soda, the term is a regional phrase referring to Scotch whiskey made in the Highlands. The drink was born out of a type of necessity as the Hartmans were looking for a suitable, procurable mixer for their Tennessee whiskey. Millennials may be surprised to know that Mountain Dew was created well before they, and possibly their parents, were born. This popularity is largely due to aggressive marketing aimed at this age-group. Mountain Dew became synonymous with extreme sports and rose to prominence as the only citrus-flavored option for punk rock fans and teenagers in the 1990s. If you happened to be born in the 1980s or early 1990s, the phrase “Do the Dew” likely brings back memories of chugging the uniquely green, soda-like drink called Mountain Dew (now widely marketed at Mtn Dew) and taking off on some extreme adventure.

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